&AGAIN was approached by 2x Grammy-nominated, Los Angeles-based music producer Jansport J to design his official brand identity. He has produced for an elite roster of artists including Nas, Snoop Dogg, Freddie Gibbs, Isaiah Rashad, Benny The Butcher, The Game, Hit-Boy, Ab-Soul, Stalley, and Eric Bellinger, to name a few. Guided by a creative brief, we established a nostalgic yet timeless identity for his main brand.

The partnership expanded to include a secondary identity for his sub-brand, embodying his personal mantra, “All Attraction, No Chasin’,” as well as a dedicated emblem for his soulful alter ego, “The Soul Provider.” A fourth commissioned identity was also created to celebrate an official collaboration between Jansport J and renowned Japanese hip-hop producer and DJ, BudaMunk.

Services

Apparel Design
Art Direction
Brand Strategy
Creative Direction
Merchandise
Packaging
Photo Direction
Visual Identity