Dennison, a name synonymous with craftsmanship and precision, built its legacy over more than a century by crafting watch cases for iconic brands such as Rolex, Omega, and Jaeger-LeCoultre. Now, this legendary case maker returns with a watch of its own.

&AGAIN, in collaboration with Zerotrillion, New York, reintroduced Dennison Watches to the world through a fully integrated brand rollout across every channel. The campaign marked the launch of the debut A.L.D. collection, named in honour of its founder, Aaron Lufkin Dennison.

The project celebrates Dennison's heritage while establishing a modern, sophisticated identity that resonates with contemporary watch enthusiasts. The result is a seamless blend of history and innovation, positioning Dennison as both a legacy brand and a new force in the world of horology.

Services

Art Direction
Brand Design
Brand Strategy
Campaign
Casting
Marketing Collateral
Photo Direction
Video Direction
Visual Identity
Website Design

Collaborators

Creative Direction (Co-Lead): Sarah Nguyen
Graphic Design: Maya Berenblum
Video & Editing: Dimitrie Popovici
Photography: Isabelle Bucx