El Capitano
Establishing a New Era for a Historic Winery
Rooted in an origin story that traces back to the historic fleet of the Spanish Armada and its enduring cultural footprint in California, El Capitano embodies the essence of traditional winemaking in a contemporary context. The work honors this deep historical anchor by weaving the rugged, rustic legacy of old-world explorers with a clean, contemporary sophistication that offers a fresh take on tradition.
Services
Art Direction
Creative Direction
Brand Strategy
Packaging
Photo Direction
Visual Identity
Website Design
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