A comprehensive visual identity developed for Bianco that pairs an energetic brand language with an expansive library of custom illustrations. Every element within the design system functions as a narrative tool, coming together in distinct, flexible combinations to highlight different facets of the restaurant's personality. From the typography to the playful visual elements, the identity moves away from classic dining clichés to showcase a sophisticated yet deeply playful culinary experience.

Services

Art Direction
Brand Strategy
Creative Direction
Collateral
Experiential
Illustration
Packaging
Visual Identity

Collaborators

Creative Direction (Co-Lead): Bijhan Zaver