The Art of Flight
A Nike campaign that reframes the poetry of basketball
Designed for Nike Basketball, this project reframes the raw power of the iconic slam dunk through the poise of balletic motion. Anchored by a series of minimalist illustrated silhouettes suspended in mid-flight, the broader campaign identity extended across experiential environments and limited-edition apparel. The work consciously bypasses traditional sports imagery, establishing an elevated visual language that celebrates the poetry of the athletic form.
Services
Art Direction
Apparel
Brand Strategy
Campaign
Creative Direction
Experiential
Illustration
Visual Identity
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