Kings Ambition is Dubai's first homegrown luxury streetwear label. The brand's genesis stems from the notion of a thriving metropolis emerging from the desert's expanse. Rooted in the city's underground club culture and a collective desire for a homegrown movement that embodies Dubai's hustle mentality, the label delivers a monochromatic visual identity that exudes refined street energy. The debut collection seamlessly fuses regional cultural elements with classic silhouettes, using minimal yet bold graphics to pay homage to early-90's streetwear.

Services

Apparel Design
Art Direction
Brand Strategy
Collateral
Creative Direction
Digital
Editorial Design
Packaging
Photo Direction
Photography
Visual Identity
Website