About
&AGAIN is an integrated branding and creative studio.
We exist as a catalyst for brands ready to own their space.
We uncover the origin story that shapes a brand's future.
We establish brands through elevated campaigns and experiences.
As culture keeps evolving, we keep creating again and again.
Approach
Brand-First.
Every brand begins with its origin story. We uncover the truth behind it and build our strategy from there, creating a strong foundation for everything that follows.
Purpose-Driven.
We avoid the predictable and build narratives that are original, rooted in substance, not trends. The result is a brand presence that is undeniably yours.
Guided by Culture.
We immerse ourselves in the cultural context of every project. This insight allows us to anticipate shifts in ways data alone cannot, ensuring we keep creating with relevance.
Integrated and Holistic.
No fragmented thinking. Our multidisciplinary approach ensures each output informs the next, so the brand speaks as one across every channel, every moment, every time.
What We Do
Branding & Design
We design complete brand identities and visual systems, distilled from what defines you, so your brand looks, feels, and speaks as one.
Brand Consulting
We guide you through defining your Brand Ecosystem, so your vision becomes an actionable roadmap.
Editorial Content
We produce editorial campaigns that tell your story in stills and motion, so your brand stays present as culture moves.
Leadership
Farouq Samnani
Founder, Creative Director & Visual Designer
Farouq has spent nearly two decades finding the stories brands don't know how to tell. His career began in the corporate world, shaping brand and investor strategies for some of North America's largest publicly traded energy companies. It taught him discipline and how big systems think. Then he traded boardrooms for studios.
After leaving the corporate world, he stepped into the role of brand art director for a tech startup, helping launch it into a global billion-dollar enterprise. He later went on to direct work across emerging tech, fashion, entertainment, and lifestyle, including co-founding one of Dubai’s pioneering luxury streetwear brands, bringing its first collection to market at Saks Fifth Avenue Middle East. Beyond brand work, he is also a published photographer and illustrator, with work featured internationally.
Beyond commercial success, Farouq is dedicated to social change. In 2022, he developed an academic research curriculum centered on the Photovoice methodology, using participatory photography to promote culturally safe care for women in rural Rajasthan, India.
His work is driven by a singular conviction: Every brand is a reflection of culture rather than a race to be the loudest. Successful brands grow from the culture they’re meant to represent. Farouq’s edge is uncovering the precise perspective that makes their story original.